Canon named No. 1 laser printer brand in ASEAN for four years straight from 2016-2019
Canon, the leader in Thailand’s inkjet printer market for 19 consecutive years, has been crowned No. 1 Laser Printer Brand in ASEAN Market (Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam) for four years running from 2016 to 2019, in the category of products with A4 speed range of 1-44 ppm for colour laser and 1-69 ppm for mono laser. The recognition is based on the IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker, 2019Q4 report published by global market research firm IDC.
Netnarin Chancharassuk, Director of Printer Product Group at Canon Marketing (Thailand) Co Ltd, said “We are delighted and proud that Canon has been ranked as the No. 1 laser printer brand in ASEAN for four years straight. In 2019, and we will continuously develop quality laser printers to meet the needs of individual and business users.”
Canon is further expanding its presence in the printer market with the marketing campaign “Business Can Be Simple”, emphasizing product strengths in integrated functionality, efficiency and cost economy to support daily usage, organizational and business operations, as well as work-from-home practice. Also provided is quality post-sale services to ensure trust and confidence from users of all levels.
In 2020, Canon will continue to introduce new products and maintain its leadership in the laser printer market in Thailand and ASEAN, while also strengthening its brand status and innovating one-stop product solutions for different user segments.