Canon introduces PowerShot ZOOM,
    a brand-new stylish gadget ready to launch this April

    Canon is planning to introduce Canon PowerShot ZOOM, a pocket-sized digital monocular camera designed for those who want to get closer for activities such as sports, live performances or wildlife watching. Canon PowerShot ZOOM’s light and compact design makes it useful in a wide variety of situations, while its ability to capture photos and videos ensures you get to keep memories of all the sights you come across in your day out.

    With its ability to instantly switch between 100mm, 400mm and 800mm focal lengths, users will never miss an opportunity to get closer to the action regardless of whether they are attending a football match, a concert or birdwatching. Being only slightly bigger than an average power bank, at 103.2mm in length and weighing approximately 145g, users will find it extremely portable.

    “Designed to be lightweight and portable, users can easily put Canon PowerShot ZOOM in their pocket. Despite its size, Canon PowerShot ZOOM is equipped with autofocus and image stabilization, which gives users a clearer view. Its optical zoom and image stabilization ensures photos and videos are sharp, and users can instantly share these moments with others on social media. To meet the lifestyle needs of outdoor enthusiasts for surfboard, jet ski, sports day or concerts and fan meetings, or even birdwatching, it promises a new imaging experience for your precious memory,” said Mr. Nitivat Vajanavaranan, Sales Director - ICP Sales & Marketing Division of Canon Marketing (Thailand) Co., Ltd.

    Simple, Fun and User-friendly

    Designed with ease of use and simplicity in mind, Canon PowerShot ZOOM sports a telescopic design and comes with autofocus and image stabilization, which provide a comfortable viewing and shooting experience. Regardless of whether users are birdwatching or catching a soccer match, toggling between 100mm, 400mm and 800mm with a few button touches ensure users never lose sight of the action. They can also capture those fleeting moments in the form of 12-megapixels still images or Full HD videos with just a touch of the button. Capable of shooting up to 10 frames per second for stills, Canon PowerShot ZOOM can easily capture shots of players running across the basketball court or a flock of birds flying across the treetops.

    While a telephoto zoom lens coupled with an interchangeable lens camera can be a hefty combination to carry around on a trip, Canon PowerShot ZOOM provides users with that extra reach without the additional bulk. Users also get to immerse themselves in beautiful scenery with the 0.39-inch electronic viewfinder that has a resolution of 2.36 million dots at 59.94FPS, which is similar to the viewfinders found in premium full-frame mirrorless cameras such as the EOS RP. With this, users get a crisp image with much more details when using the viewfinder.

    Designed to be used on the go, Canon PowerShot ZOOM can be charged or powered through the supplied Type-C to Type-C interface cable with a compatible charger or power bank (sold separately). Users can also opt for the Canon USB Power Adapter PD-E1(sold separately) as well. A full battery charge provides approximately 60 minutes of movie recording time, 150 still shots and live viewing time of 70 minutes. Canon PowerShot ZOOM uses a microSD card as storage media.

    Seamless Connectivity with Smartphones for Sharing on the Go

    For easy sharing on various social media platforms, images recorded on Canon PowerShot ZOOM can be transferred to a smartphone via Canon’s Camera Connect app wirelessly or via wired USB. With the Camera Connect app, users can perform remote shooting and share the images in real time, on a smartphone with family and friends.

    When Canon PowerShot ZOOM is connected to a smartphone via a wired USB cable, it is recognized as a USB mass storage device, and images can be imported into the smartphone.

    Canon expects to release Cannon PowerShot Zoom in Thailand in early April this year.