Canon’s New RF24-240mm f/4-6.3 IS USM : The Perfect All-In-One Travel Lens

    The latest addition to the EOS R system, the RF24-240mm f/4-6.3 IS USM’s versatile capabilities are packed into a compact and portable design, making it the ideal travel companion

    Canon announced the release of the new RF24-240mm f/4-6.3 IS USM, the first entry-level zoom lens in the RF series. With a wide zoom range of 24mm-240mm (10x zoom), the versatility of the RF24-240mm f/4-6.3 IS USM makes it the perfect lens for nearly all genres of photography. The combination of the RF24-240mm f/4-6.3 IS USM’s portable design and high image quality makes it the go-to lens for everyday photographers who are constantly on the move. 

    Expanding the range of the EOS R system, the RF24-240mm f/4-6.3 IS USM is equipped with a Nano USM focus drive system, along with optical Image Stabilisation (IS) and Dynamic IS. This ensures ease of usage and good functionality for still images and movies. Additionally, speedy focusing with minimal blurring from camera shake will be ensured, assisting users greatly in shooting fast-moving objects.

    “We wanted to provide users of the EOS R system with an affordable and powerful all-in-one lens that can handle the demands of everyday photography. Along with this, the RF24-240mm f/4-6.3 IS USM’s versatile features and ease of use is packed into a compact design, giving photographers and videographers the added advantage of mobility and shooting on-the-go,” said Hirano Eiji, Senior Director of Regional ICP Sales & Marketing, Canon Singapore.

    Cover Every Detail with High-Magnification 
    The first 10x optical high-magnification zoom lens with a 35mm full-frame compatible RF mount, this single lens covers a broad range from 24mm wide angle to 240mm telephoto shooting, with the ability to capture everything –landscapes, close-up scenes and portraits. Whether users want to capture an enhanced sense of depth at the wide-angle end or make use of background compression effects and bokeh at the telephoto end, the RF24-240mm f/4-6.3 IS USM enables versatile photography that is customizable for a vast variety of shooting needs.

    Despite its wide zoom range capabilities, the RF24-240mm f/4-6.3 IS USM only weighs around 750g, allowing those who travel light to take full advantage of a 35mm full-frame camera, particularly when paired with the EOS RP. Everyday photographers will be able to exercise their creativity. For instance, the RF24-240mm f/4-6.3 IS USM is great for parents who wish to capture close up action shots of kids at sporting events and on family trips.

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    Powerful Image Stabilisation (IS) for Stills and Movies 
    Equipped with the CIPA standard 5-stop IS, the RF24-240mm f/4-6.3 IS USM has the ability to capture hand-held night scenes and dark indoor shots with minimal blurring. It is also the first ever full-frame compatible Canon interchangeable lens to be equipped with Dynamic IS. This makes it possible to record smooth, stable videos in different scenarios – even while walking or recording from a moving vehicle.

    IS performance has been improved dramatically for shooting in dim indoor conditions, with the ability to set a low ISO speed. This allows users to capture high-quality images in low-light environments with minimal noise.

    Moreover, when paired with a camera body that supports combination IS, the RF24-240mm f/4-6.3 IS USM’s stabilization effect is further enhanced by leveraging both the lens’ optical IS and the in-camera digital IS. 

    Experience High Image Quality on an RF Mount 
    Conventional high-zoom lenses offer the convenience of a wide range of focal lengths in a single lens but with a trade-off in image quality. However, the characteristics of the large diameter and short back focus distance of the RF mount, allowed the RF24-240mm f/4-6.3 IS USM to be designed to deliver sharp and exceptional image quality throughout its 24-240mm focal range. 
    The RF24-240mm f/4-6.3 IS USM additionally has excellent edge-to-edge sharpness, with reduced ghosting and produces high image quality even in backlit scenes. 

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    Comfortable Controls and Smooth Operation
    The new RF24-240mm f/4-6.3 IS USM also features a dual-purpose ring that can be used as a focus ring or control ring. While the control ring can be customized to control different exposure settings such as exposure compensation, ISO, shutter speed and aperture, users are also able to switch to the focus ring function with the simple click of a button.

    The new design employed on the zoom mechanism reduces zoom torque and enables high magnification within a compact size, making zooming operations possible with minimal force and enables smooth control while recording. The zoom ring lock lever prevents unintended lens extension or ‘creeping’ while carrying the camera. Coupled with the Nano USM focus drive system, the RF24-240mm f/4-6.3 IS USM allows for focusing to be smooth, quiet and fast. 

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    A Perfect Companion to the EOS RP
    The RF24-240mm f/4-6.3 IS USM will also come as a kit lens for the EOS RP – Canon’s latest, lightest and most affordable full-frame mirrorless camera. The EOS RP features the new RF lens mount, a DIGIC 8 image processor with Dual Pixel CMOS AF that delivers unparalleled optical excellence in a well-refined body with enhanced ergonomics for easy operability.  With its compact size, lightweight features and high-performance characteristics, the EOS RP and RF24-240mm f/4-6.3 IS USM is the perfect body and lens combination (approx. 1255g) for travel and everyday photography. Users can now enjoy casual outings or long trips without missing out on precious details close to heart.

    Regarding sales in Thailand, RF24-240mm f/4-6.3 IS USM is available by the late September 2019.
    ​​​​​​​For further information - https://th.canon, Tel. 0-2344-9988 or facebook.com/canon.thailand