Canon Launches ‘Canon Printer, Simple…Just Like That’ Campaign
highlighting simple-to-use features of a wide range of printers to address different needs of users
Canon has reinforced its global leadership in digital imaging and IT solutions with the launch of its new campaign designed to highlight a wide range of its quality printers available to all types of customers, from students to large organizations.
With the 'Canon Printer Simple…Just Like That' campaign, Canon is once again responding to the changing needs of users by presenting high-performance printers which are easy to use, durable and cost-effective for great customer experience.
Ms. Netnarin Chancharassuk, Director of Sales & Marketing Division – Consumer System Product, Canon Marketing (Thailand) Co. Ltd., said, "Canon's recent consumer behavior study found that most people have ever used printers, either those they bought for their own use or those in their workplace or their educational institution. As printer technology is constantly evolving, however, many people still feel as if they were new users with low degree of familiarity. For this reason, Canon wants to change this mindset by re-emphasizing the core value 'simplicity' of its Business Products as part of Canon’s Business Can Be Simple concept. In this campaign, we introduce the same concept to our Consumer Products, highlighting the fact that using our printers makes your life easier."
“The COVID-19 pandemic has caused the overall demand for printers to grow, as people at all levels of businesses change their working styles to working from home, hybrid working, as well as online learning, resulting in more diversified target users. Based on such, Canon wants to communicate with all user groups, whether they are beginners or professionals, that anyone can use Canon printers easily because we have a comprehensive solution to meet different needs, and that is why we launch the ‘Canon Printer, Simple…Just Like That’ campaign at this time," added Netnarin.
The ‘Canon Printer, Simple…Just Like That’ campaign promotes the features of a wide range of quality printers, covering many different needs and uses. They can be divided into 6 categories according to different types of usages:
- Students - Ease of printing and Wi-Fi print, providing the best value for young learners
- Work from Home / Freelance – large volume printing with speed, continuity and easy self-service maintenance solutions.
- SMEs - Ease of use for small and medium-sized businesses with technology to help reduce costs and increase profits.
- Enterprise / Workgroup - High quality printing through simple functions with technology to enhance document security and deliver the highest efficiency for organizations
- Family – Easy connection to support a variety of tasks for everyone in the family
- Photographer – High-quality printing for professional and amateur photographers who rely on sharpness, color accuracy and print resolution to transform photos to prints professionally on paper and a variety of media.
“For existing users who are familiar with the original G2010 tank printer, Canon continues to support their ink products. As for inkjet printers with cartridges, Canon will offer students the E Series with affordable printers and ink, or the TS Series, equipped with Mobile Printing feature making it ideal for families and a good choice for home décor due to its nice design,” Netnarin said. “In addition, Canon also offers compact-sized laser printers which are suitable for freelancers as well as large-sized color laser printers for companies that require extremely high-quality printing solutions. Moreover, Canon also has PIXMA PRO, a large version of inkjet printer that specifically meets the printing needs of professional photographers for several types of media.
Canon will promote this new campaign through a 90-second online advertisement, as well as other supporting media including print, online, out of home and point-of-sale media to effectively communicate the content of the campaign to all groups of consumers.
Canon has also been ranked No. 1 laser printer brand in ASEAN (covering Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines) for 5 consecutive years, according to by IDC Worldwide Quarterly Hardcopy Peripherals Tracker.
Currently, Canon continues to develop printer products to meet the needs of both general and corporate customers, especially the solutions for businesses under the concept of "Business Can Be Simple" to showcase easy-to-use and comprehensive functions for high efficiency and cost-effectiveness. Canon printers can perfectly support everyday use, enterprise use, including working from home. Canon service centers and expert technicians are always ready to serve you with heart, while 156 Canon Certified Service Centers (CCSC) nationwide with guaranteed Canon standards can promptly deliver the best experience to all Canon users.
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