Canon Advances 6th Canon Bird Branch Project, Partners with BCST
Canon Advances 6th Canon Bird Branch Project, Partners with BCST
to Develop Migratory Bird Learning Sites at Ko Man Nai and Promote Sustainable Biodiversity
Canon Marketing (Thailand) Co., Ltd., a global leader in imaging technology, in collaboration with the Bird Conservation Society of Thailand (BCST) and officials from the Department of Marine and Coastal Resources, organized the 6th Canon Bird Branch Project at Ko Man Nai, Klaeng District, Rayong Province. Now in its 2nd year of partnership with BCST, the initiative focuses on developing a migratory bird learning site by constructing freshwater ponds and hides, along with habitat enhancements to support the survival of migratory birds. The project aims to restore ecological balance along the Gulf of Thailand, reflecting Canon’s Kyosei philosophy, which emphasizes living and working together for the common good.
Mr. Phongthep Prasertvoranun, Director of Corporate Communications and CSR, Canon Marketing (Thailand) Co., Ltd., highlighted the continued drive behind the initiative, “Research data has consistently shown that migratory birds continue to use the temporary water sources created during previous activities. In the 6th edition, we have enhanced the project by building permanent freshwater ponds with a drip irrigation system, ensuring a reliable water source throughout the migration season. We have also upgraded birdwatching points and hides into more durable structures, laying a strong foundation for long-term research and learning at Ko Man Nai. This reflects how Canon Thailand translates the Kyosei philosophy—living and working together for the common good—into tangible environmental impact.”
The 6th Canon Bird Branch Project focuses on developing 3 key migratory bird learning sites at Ko Man Nai—Had Na Ban, Ao Thian, and Ao Ton Liap. A team of 56 volunteers, including Canon employees and families, BCST members, and officials from the Department of Marine and Coastal Resources, constructed permanent freshwater ponds with drip irrigation systems, serving as vital water sources for migrating birds across the Gulf of Thailand. The project also included building hides, installing camera traps to monitor wildlife activity at the pond, and providing informational signage on bird species and visitor guidelines to promote responsible eco-tourism. In addition, volunteers collected 2,066 pieces of marine waste (79.5 kilograms), which will be repurposed through the Waste to Oil project to reduce marine pollution and create value from waste. Beyond habitat restoration, the initiative helps instill environmental awareness among Canon employees and their families in a meaningful way.
Ms. Kwankhao Sinhaseni, Executive Director of the Bird Conservation Society of Thailand (BCST), added, “Ko Man Nai plays a vital role in the life cycle of migratory birds in this region. During migration periods from March–May and September–November, a variety of species—including rare birds—use the island as a stopover to rest while crossing the Gulf of Thailand. Many arrive exhausted after long-distance flights, making access to sufficient freshwater and food critical to their survival. We at BCST appreciate Canon’s continued support. The infrastructure developed on Ko Man Nai will provide long-term benefits for bird conservation, as well as for education, research, and the preservation of the Gulf of Thailand’s ecosystem.”
The Canon Bird Branch Project reflects Canon’s commitment as a global leader in imaging technology, not only to creating tools for photographers but also to preserving what they capture. Bird photography in the wild demands patience, sensitivity, and reliable equipment—but above all, it relies on thriving bird populations. Canon recognizes that birds are not only a source of inspiration but also vital to the food chain and key indicators of ecosystem health. Protecting bird species, therefore, helps preserve ecological balance and promote biodiversity, supporting the sustainable coexistence of all life.
