News & Press Release
Canon awarded Thailand’s Most Admired Brand for printers for 12 years straight
12 Mar 2020 — Canon awarded Thailand’s Most Admired Brand for printers for 12 years straight Komsan Roeksutthiwiset, Senior Marketing Manager for Consumer System Products (Printer) of Canon Marketing (Thailand) Co., Ltd., recently received the 2020 Thailand’s Most Admired Brand award. Canon has been voted by consumers as the most admired brand in the Printer section of the IT and Digital category in annual surveys conducted by BrandAge magazine for 12 consecutive years from 2009 to 2020, underlining its leadership as the brand that has held the biggest market share in Thailand’s inkjet printer market for 19 running years. Canon printers are designed to satisfy the needs of users and modern offices with versatile functionality and connectivity, facilitating business operations in line with the “Business Can Be Simple” motto. The award presentation was held at Vibhavadee Ballroom, Centara Grand at Central Plaza Ladprao Bangkok.
Canon rolls out RF24-105mm F4-7.1 IS STM, a new compact versatile zoom lens for EOS R system
12 Mar 2020 — Canon rolls out RF24-105mm F4-7.1 IS STM, a new compact versatile zoom lens for EOS R system Canon has strengthened its EOS R series of photography equipment with an addition of the new RF24-105mm F4-7.1 IS STM, a compact and lightweight standard zoom lens for RF mount, with the ability to cover a spectrum of focal lengths from 24mm to 105mm for diverse shooting situations from macro to telephoto as well as video shooting. Providing high image quality, the RF24-105mm F4-7.1 IS STM is equipped with the lead screw STM (stepping motor) for high-speed and smooth autofocus, along with the Dual Sensing IS of up to five stops for still images and Combination IS for video shooting, making it ideal for users who look for a portable premium lens for everyday use. The RF24-105mm F4-7.1 IS STM is significantly lighter and more compact than the previously launched EF24-105mm F3.5-5.6 IS STM, which has the same zoom range. It is 15.2mm shorter and 130g lighter while offering exceptional weight balance with EOS R full-frame mirrorless cameras. The RF24-105mm F4-7.1 IS STM achieves both high image quality and greater compactness thanks to RF mount’s large diameter and short back focus coupled with the use of the rear lens that has larger diameter than the ones in many full-frame cameras’ kit zoom lenses. This standard zoom lens also achieves the top-level AF speed in the RF lens series by optimising the actuator control in addition to the lightweight and small focus lens and the lead screw type STM drive, enabling AF to move quickly and smoothly. Combining the lead screw type STM with the EOS R series Dual Pixel CMOS AF results in a high-speed and high-precision focus drive so that users can capture fast-moving subjects without missing the target moment. It excels at quietness, suitable for shooting stills and movie in quiet scenes. The RF24-105mm F4-7.1 IS STM’s rear lens configuration including the focus group has been optimised. With a minimum focusing distance of 0.2m (extreme wide-angle) to 0.34m (extreme telephoto), users can easily perform close-up and macro shooting with AF. When using the Centre Focus Macro mode with manual focus, the minimum shooting distance (distance from the focal plane to the subject) at the extreme wide-angle is reduced from 20cm to just 13cm with maximum magnification of 0.5x, allowing users to shoot as close as about 2.5cm away from the subject. Macro photography of small objects can be easily performed. Taking advantage of the high-speed communication between camera and lens through the high-performance RF mount, the image stabiliser’s accuracy is improved. The RF24-105mm F4-7.1 IS STM supports the Dual Sensing IS for still image, which detects shaking with a lens-based gyro sensor and the camera’s CMOS sensor image information and more effectively corrects low-frequency shaking such as slow shaking of the body due to breathing. It delivers a maximum of five stops image stabilisation (according to CIPA standard when using the EOS R camera with a 105mm focal length). For movie shooting, the Combination IS applies in-lens Optical IS together with in-camera 5-axis Movie Digital IS to enhance the correction effect. (When using Movie Digital IS, the shooting area will be slightly narrower.) The RF24-105mm F4-7.1 IS STM comes with a switchable focus/control ring. When switched to the “CONTROL” side, functions frequently used in the camera, such as shutter speed and aperture value, can be assigned. Unlike the control ring on other lenses, it makes no clicking sound when rotating. Lens information such as focus, zoom, aperture and IS will be instantly transmitted to and displayed in the camera through the metal RF mount with 12-pin electronic contacts that improve camera-to-lens communication. The RF24-105mm F4-7.1 IS STM standard zoom lens will be available in Thailand in May 2020 at Canon’s authorised distributors nationwide. For more information, visit https://th.canon.
Canon targets multiple market segments with the launch of new EOS 850D camera, SELPHY SQUARE QX10 photo printer, and image.canon camera cloud platform
05 Mar 2020 — Canon targets multiple market segments with the launch of new EOS 850D camera, SELPHY SQUARE QX10 photo printer, and image.canon camera cloud platform Canon has launched the brand new EOS 850D camera and the SELPHY SQUARE QX10 compact photo printer to enliven the photography market, while also introducing image.canon, a new image storage cloud platform to suit the lifestyles of today’s users. The EOS 850D is a semi-professional DSLR camera packed with advanced features for versatility of use. It is equipped with Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage, and built-in electronic image stabilisation. The camera is ideal for those looking to step up from smartphone photography or those looking to upgrade to a DSLR. As it combines many semi-pro features of a DSLR in an affordable package that is great for both stills and videos, the EOS 850D is the perfect companion for those looking to shoot landscapes, their travels, sports and daily life. Weighing approximately 515g, the EOS 850D comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the camera possesses exceptional low-light capability. It also comes with an optical viewfinder that is equipped with excellent shooting performance and controls. During viewfinder shooting of up to 7 fps, users will not experience any time lag, and with all cross-type 45 point AF, a wider area can be covered to allow flexibility in composing and tracking. With EOS iTR AF, subject tracking performance will be enhanced through a face detection function, which enables users to detect faces even in environments where skin colour detection is lost against the background. It is made possible with information from the 220,000-pixel RGB+IR metering sensor. During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. When it is paired with a compatible lens, AF is possible in an approximately 88% horizontal by 100% vertical area, allowing more freedom in composition. With a maximum of 3,975 AF positions, it is possible to move the AF point smoothly, making it easier to pinpoint AF on the subject and focus as desired. Additionally, Eye Detection AF is available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion. The new Quick Control Dial allows for easy setting changes and image search, while the new AF-ON button on the back of the camera allows the user to operate autofocus separately. When shooting a moving subject, pressing the AF-ON button allows the camera to keep tracking the subject with AI Servo AF and the shutter release button allows the user to concentrate on timings their shots perfectly and not miss out on crucial moments. The EOS 850D is able to record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The 4K time-lapse movie function provides ultra-high resolution through a selection of pre-set scenes or simple manual settings. Also incorporated is the in-body electronic Image Stabilisation to enable Movie Digital IS for steady vlog or handheld movies. The 3-inch 1.04 million-dot vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles. Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app. Along with the EOS 850D, Canon also launched the SELPHY SQUARE QX10, a palm-sized photo printer featuring the dye-sublimation thermal print technology for vibrant, high-quality photos. The printing process finishes with a coat of special film that gives the photo a glossy finish and protects it from water and dirt, making it smudge-free and fade-resistant. Album storage lifespan for prints is up to 100 years*, so users can be assured that the vivid memories will not fade over the years (*Album storability predicted value calculated based on Digital Colour Photo Printer Stability Evaluation (JEITA CP-3901) standard, in 23ºC and 50% humidity.) Printing photos from your smartphone, from selfies to holiday pictures, is a breeze with the SELPHY SQUARE QX10. Simply turn on Wi-Fi to connect the phone to the printer. It is capable of social media-friendly square-formatted prints as well as peel-and-stick photos. With the SELPHY Photo Layout 2.0 app, users can experiment with a myriad of layouts to create a variety of designs on prints and stickers, which can be used to personalise everyday items – from laptops and mobile phone covers to notebooks or even room walls. Weighing merely 445g and only slightly bigger than your palm, the SELPHY SQUARE QX10 is a highly portable device that fits easily into a handbag or backpack for spontaneous photo sharing. With a built-in battery, you can print your memories anywhere and conveniently charge the device using a power bank. Sporting a minimalistic design, the SELPHY SQUARE QX10 is available in three stylish colours of white, pink, and black. Moreover, “image.canon” was introduced as a new cloud platform that connects Canon cameras with users’ PCs, smartphones and external web services. Set to commence operation beginning of April 2020*, image.canon enables users to automatically** upload image and video files*** in their original quality straight from cameras equipped with automatic image transfer functionality via Wi-Fi. It also makes possible the transfer of image files to connected PCs, smartphones and external web services, improving post-shoot workflows for professional photographers, image editing enthusiasts and entry-level users who want to share their images on social media. Future Canon cameras will be equipped with automatic image transfer functionality and image.canon will store upload images and videos files for up to 30 Days****. After the 30-day period, users can opt to continue storing the uncompressed data by migrating it to a 10-GB long-term storage account***** The image.canon service will enable the automatic transfer of images to users’ accounts on such services as Google Drive. Starting from June, it will expand both its partnership with Google Photo to include original quality backup via Google One, a membership plan for expanded storage, and its partnership with Adobe Creative Cloud. In addition to automatic transfer of images and the ability to edit images in their original quality on partnered services and applications, image.canon will make it easier for users to store and share their images. As AI and 5G technologies are implemented, Canon will continue to propose new ways to enjoy photography by enabling cameras to communicate in both directions, such as remote, real-time editing of photos and videos captured at outdoor events, cloud-based RAW image data editing and capture assistance tailored to users’ preferences. * The CANON iMAGE GATEWAY Online Album Service will end operation on March 16, 2020, and image.canon will be a successor to the service. From the beginning of the data migration period on April 1, 2020 until its completion, users will not be able to access any image files or albums already uploaded to the service. ** All Canon cameras released before the EOS R5 will, at minimum, support manual file transfer. Manual file transfer will be enabled from the start of the new service in April 2020. Automatic file transferring, available for cameras equipped with the automatic file transfer function, beginning with the currently-in-development EOS R5, requires users to connect the camera to a Wi-Fi access point that has been registered in advance. *** Original images are stored for 30 days from upload. There will be no capacity restrictions in general, however due to operational reasons to provide the service, there may be cases to restrict uploads **** When uploading an original image file, a thumbnail file (up to dimensions of 2048 pixels) will be automatically generated and stored. Thumbnail files can still be viewed on image.canon at any time, even after expiration of the 30-day period following the original upload. ***** Any file, including thumbnails, which the user does not access via image.canon for an entire 1-year period will be deleted from the service.
Canon introduces EOS C500 Mark II to advance into professional full-frame cinema camera market
21 Feb 2020 — Canon introduces EOS C500 Mark II to advance into professional full-frame cinema camera market Canon has announced the latest addition to its Cinema EOS System series of professional digital cinematography products with the EOS C500 Mark II, an advanced and compact digital cinema camera with a 5.9K full-frame sensor and brand new image processing platform. With a modular design that allows users to freely customise the camera with ease to meet their shooting needs, its outstanding expandability facilitates a wide range of video content productions from movies and television dramas — which demand extremely high image quality — to news and documentary, where mobility is paramount. The EOS C500 Mark II contains a multitude of features that have been enhanced to provide users with greater recording flexibility, including the internal Cinema RAW Light recording. This video format allows for reduced file sizes while retaining the flexibility of a RAW format. The camera also supports XF-AVC, a video format that efficiently records compressed video data. As a first for Canon cinema cameras and video camcorders, both Cinema RAW Light and XF-AVC intra record to CFexpress Type B (1) cards, allowing for flexibility without the need to change media. This serves as one of the core technologies of the Cinema EOS System, offering full expressive capabilities and stress-free operability within a compact body. Additionally, the camera supports the HDR standards HLG (Hybrid Log-Gamma), which is ideal for users shooting for broadcast, and PQ (Perceptual Quantisation), which is suitable for movie production and distribution online with emphasis on image quality. The camera has been approved for productions in line with Netflix standards. The EOS C500 Mark II is equipped with a 5.9K full-frame sensor with a 17:9 aspect ratio that provides a dynamic range of up to 15+ stops (2) , allowing users to have greater freedom in creative expression. In addition, the newly developed DIGIC DV 7 high-speed image-processing platform allows for high-quality 4K 50P / 60P recording. It records in the XF-AVC Intra format that offers both outstanding quality and ease of editing. Significantly smaller than the EOS C500, this highly modular camera can be combined with a variety of shooting accessories: from electronic viewfinders to camera grips and extension units. Users can change the lens mount from an EF mount to an EF Cinema lock mount or PL mount by themselves using a mount change kit (sold separately). With the attachment of an extension unit (sold separately), the camera can support a variety of shooting styles. From special shooting needs such as single operator style, multi-camera, gimbal and drone to full-scale cinema camera operation, these enhanced expandability options allow the EOS C500 Mark II to support a wide range of shooting needs and provide users with systems that are geared toward the future. Other enhanced features include Video IS, 4 channel audio and a large 4.3” LCD monitor with a more user-friendly touch panel. Improvements have also been made to attaching and removing accessories, and the LCD features also support more efficient HDR shooting. Dynamic range can be set to 400% or 1600%, and a more accurate LCD monitor provides an improved rendition of the image, allowing for a seamless user experience. The EOS C500 Mark II also offers 12G-SDI and HDMI terminals for better handling at shooting studios and other locations, making connecting to a display or external recorder easier. The Canon EOS C500 Mark II compact digital cinema camera is priced at 547,900 baht, now available at authorised Canon distributors. (1) Cinema RAW Light recording only possible with CFexpress Type B cards. (2)Dynamic range is measured in units called stops. With the increase of one stop, the luminance range that can be captured during shooting is doubled. The maximum number of stops available differs depending on recording mode. Key features of the EOS C500 Mark II 5.9K full-frame CMOS sensor, with support for Super 35mm and Super 16mm crop modes User-changeable lens mount which gives users freedom to use the lenses they desire Newly developed DIGIC DV 7 image processor, which powerfully processes high-resolution image data Canon Cinema RAW Light and XF-AVC recording Proxy recording Compatibility with EF and PL lenses* Anamorphic lens support Electronic image stabilisation Modular design with three available Expansion Units allows a high level of connectivity and interoperability Compatibility with 4.3” LCD touch screen monitor LM-V2 (sold separately) Dual Pixel CMOS AF with support for Touch AF and Face Detection AF Canon Log 2 and 3 support 4 channel audio recording Support for Custom User LUTs Link for product video: https://youtu.be/rLMcmwA1PLg