Canon Strengthens Position in Hybrid and Cinema Camera Markets
with the Launch of the EOS R6 Mark III and EOS C50,
Enhancing Creator Workflows with High-Quality Performance
Canon reinforced its presence in the full-frame mirrorless and cinema camera markets with 4 new products in the EOS R and Cinema EOS systems. Designed for professional creators and videographers, the lineup features the Canon EOS C50, a full-frame hybrid cinema camera that merges advanced still and video capabilities, and the EOS R6 Mark III, a next-generation full-frame mirrorless camera for photographers aiming to elevate their craft. Completing the lineup are the RF45mm f/1.2 STM, a wide-aperture prime lens, and the Cinema Lens CN5 x 11 IAS T, engineered for high-end video productions. Together, these releases strengthen Canon’s cinema product portfoilo, empowering creators to enhance their still and video quality and tell their stories without limits.
Mr. Hiroshi Yokota, President and Chief Executive Officer of Canon Marketing (Thailand) Co., Ltd., stated, “Canon is proud to introduce the EOS R6 Mark III and Cinema EOS C50, new hybrid cameras that push the boundaries of both still and video performance, meeting the needs of professionals and emerging creators seeking true creative freedom. The EOS R6 Mark III marks the third generation of the series, building on the success of the EOS R6 Mark II, launched in 2023. It features an upgraded 32.5-megapixel sensor that delivers faster, more reliable performance and exceptional image quality, particularly in low-light conditions. It also supports full professional workflows. Meanwhile, the EOS C50, the smallest cinema camera in the series, is designed for a broad range of users—from creators to small production houses—offering professional flexibility and file compatibility to meet the growing demand for high-quality video content across multiple platforms.”
Canon also introduced the RF45mm f/1.2 STM, a compact large-aperture prime lens, and the Cinema Lens CN5 x 11 IAS T, designed for high-quality video productions.
Mr. Ichinomiya Takashi, Senior Vice President of Canon Marketing (Thailand) Co., Ltd., stated, “In addition to our camera lineup, Canon remains dedicated to advancing lens technology. In October 2025, we celebrated a cumulative production of 170 million EF and RF lenses, reaffirming our commitment to innovation and our leadership in photo and video imaging. This year, we are proud to introduce the RF45mm f/1.2 STM, an affordable large-aperture prime lens—the widest in the R series. A 45mm focal length makes f/1.2 performance more accessible for users, particularly portrait enthusiasts seeking beautiful background bokeh. The Cinema Lens CN5 x 11 IAS T further enhances the Cine-Servo lineup with its 11–55mm wide-angle focal range and 8K HDR recording support, ideal for live broadcasting and high-end film production. Together, these lenses demonstrate Canon’s dedication to expanding the Cinema Line and developing imaging solutions that push creative boundaries, empowering users to explore new dimensions in photography and filmmaking.”
Ms. Netnarin Chancharassuk, Senior Director - Consumer Imaging Information Product Group of Canon Marketing (Thailand) Co., Ltd., stated, “The demand for video content continues to rise among professionals, content creators, and everyday camera users—particularly those using interchangeable-lens digital and EOS Cinema cameras. Canon recognizes this shift and continues to invest in innovation to meet the growing needs of both still and video creators. This commitment is reflected in the launch of 2 new hybrid cameras, the EOS R6 Mark III and Cinema EOS C50, each delivering outstanding performance in different areas. In addition, the RF45mm f/1.2 STM prime lens and Cinema Lens CN5 x 11 IAS T, designed for diverse creative needs, empower photographers and filmmakers in Thailand to elevate their work and drive the growth of photography and content creation culture.”
Cinema EOS C50 – The Smallest, Most Powerful Full-Frame Hybrid Cinema EOS Camera
The EOS C50 seamlessly blends renowned Cinema EOS image quality with exceptional versatility. Equipped with a full-frame sensor capable of capturing 32-megapixel still images, it is powered by the DIGIC DV 7 processor, enabling RAW video recording up to 7K 60p, as well as 4K 120p and 2K 180p slow motion. Designed for a wide range of users—from content creators to small production houses—the EOS C50 delivers professional-grade imaging performance and workflow flexibility. Its Open Gate function supports efficient full-frame post-production across multiple platforms. It also serves perfectly as an insert or secondary camera in film for mid-level production houses, especially in tight spaces where larger cameras cannot be used.
Highlight Features of the Canon EOS C50 for Modern Productions :
- Open Gate Recording – A First for Cinema EOS : Captures the full width and height of the sensor in 3:2 aspect ratio, delivering large, flexible files ideal for editing. It enables the creation of vertical and horizontal content from the same footage, while supporting anamorphic lenses for a wide, immersive cinematic look with greater depth.
- True Hybrid Camera of Video and Stills : Optimizes display based on whether the camera is in Video or Photo mode.
- Lightweight Modular Design : Canon EOS C50 is the most compact model in the Cinema EOS lineup, featuring multiple accessory mounting points. Its versatility supports both gimbal and handheld shooting, making it ideal for productions that demand maximum mobility.
Fully Digital Connectivity
- High-Resolution Livestreaming : Supports UVC/UAC video signals at 60p via a single USB-C cable.
- Remote Control : Compatible with the Canon XC Protocol and accessories such as the RC-IP1000.
- Comprehensive I/O : Supports XLR, Timecode, HDMI Type-A, and CFexpress + SD Card
Canon EOS R6 Mark III – A Full-Frame Mirrorless Camera Packed with Features for Both Stills and Video
The EOS R6 Mark III, the third generation in the EOS R ‘6’ series, delivers exceptional precision in low-light focusing. Incorporating advanced video capabilities inspired by the Cinema EOS C50, the camera remains optimized for still photography. Designed for quality-driven professionals, covering event, wedding, concert, hybrid, and travel photography—the EOS R6 Mark III provides outstanding versatility and reliability across any shooting environment. Powered by a 32.5-megapixel full-frame sensor, it achieves superior image quality, enhanced autofocus accuracy, and remarkable still-image performance.
Highlight Features of the Canon EOS R6 Mark III
- Record high-resolution 7K 60p RAW and 7K/30p Open Gate video, offering the freedom to scale footage for both cinematic and vertical formats, the first EOS R camera to support Open Gate recording in a 3:2 aspect ratio
- Achieve precise subject tracking with the latest Dual Pixel CMOS AF II autofocus technology.
- Experience limitless color and tonal control with Canon Log 2 and Log 3
- Capture 4K/30p video (7K oversampling) and 4K/120p slow motion
- Shoot continuously at up to 40 fps with Pre-shooting mode, ensuring every moment is captured, supported by advanced video features for professional workflows
Canon is also strengthening its creative toolset with 2 new lenses. The RF45mm f/1.2 STM, the fastest and most affordable large-aperture portrait prime in the RF series, delivers a 45mm focal length on full-frame cameras and a 72mm-equivalent angle of view on APS-C models such as the EOS R50—making it ideal for stunning portrait work. The Cinema Lens CN5 x 11 IAS T, designed for broadcasting, expands the Cine-Servo lineup with a wide-angle 11–55mm zoom range and 8K HDR support for high-quality live broadcasts and film productions.
Pricing and availability in Thailand are expected to begin at the end of November 2025.
- Cinema EOS C50
- Cinema EOS C50 body with handle : 121,390 baht
- EOS R6 Mark III (available in 3 sets)
- EOS R6 Mark III (Body) : 87,990 baht
- EOS R6 Mark III with RF24-105mm IS STM kit lens : 99,990 baht
- EOS R6 Mark III with RF24-105mm f/4L kit lens : 129,990 baht
- RF45mm f/1.2 STM lens : 15,390 baht
- CN5 x 11 IAS T lens (RF and PL mount) : 1,163,900 baht
Launch Promotion: November 20, 2025 – January 15, 2026
EOS C50 receives 3 benefits :
- Free 512GB HOMAN CFexpress Card (Type-B) valued at 6,290 baht
- Free 2 LP-E6P Battery Packs valued at 7,800 baht
- Extended warranty from 12 months to 24 months
EOS R6 Mark III receives 2 benefits :
- Free 512GB HOMAN CFexpress Card (Type-B) valued at 6,290 baht
- Extended warranty from 12 months to 24 months