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News & Press Release
Canon Celebrates 17th Consecutive Year Leading the Global Interchangeable-lens Digital Camera Market
31 Mar 2020 — Canon Celebrates 17th Consecutive Year Leading the Global Interchangeable-lens Digital Camera Market Canon announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 17 consecutive years [1] from 2003 to 2019. Mr. Nitivat Vajanavaranan, Assistant Sales Director - ICP Sales & Marketing Division, revealed Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation – Canon continues to support the diverse needs of customers. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System. In 2019, Canon launched a wide range of attractive products [2] including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its lineup, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year. Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020. Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture. [1] Based on a Canon survey. [2] Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 200D II (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).
Canon provides repair delivery service for printers and cameras to support work-from-home practice in compliance with Covid-19 control measures
27 Mar 2020 — Canon provides repair delivery service for printers and cameras to support work-from-home practice in compliance with Covid-19 control measures Canon is providing the Canon Delivery Service for printers, cameras and lenses to be collected and delivered after repair, along with an on-site printer repair service at homes and offices in Bangkok and surrounding provinces to enhance users’ convenience and support businesses’ work-from-home practice while the Covid-19 control measures are in effect. Charges for printers depend on warranty period while charges for cameras vary by type of service required, starting at 200 baht (discounted from normal rate) and valid from 25 March to 30 June 2020. Canon has also implemented measures to ensure cleanliness and health safety as follows: every incoming product for repair will be cleaned with disinfectant or alcohol; all maintenance and repair staff must wear gloves and surgical masks throughout their work, both in the technical lab at the company’s headquarters and when providing on-site service; temperature screening is conducted on all maintenance and repair staff; and repair tools are regularly disinfected. For more information please contact Canon Call Center on 0 2344 9988 or Line @ Canon Thailand. In compliance with the government’ measures to stop the Covid-19 spread, Canon has temporarily shut down in-person customer services at every Canon Service Center from Wednesday 25 March to Sunday 12 April 2020.
Canon awarded Thailand’s Most Admired Brand for printers for 12 years straight
12 Mar 2020 — Canon awarded Thailand’s Most Admired Brand for printers for 12 years straight Komsan Roeksutthiwiset, Senior Marketing Manager for Consumer System Products (Printer) of Canon Marketing (Thailand) Co., Ltd., recently received the 2020 Thailand’s Most Admired Brand award. Canon has been voted by consumers as the most admired brand in the Printer section of the IT and Digital category in annual surveys conducted by BrandAge magazine for 12 consecutive years from 2009 to 2020, underlining its leadership as the brand that has held the biggest market share in Thailand’s inkjet printer market for 19 running years. Canon printers are designed to satisfy the needs of users and modern offices with versatile functionality and connectivity, facilitating business operations in line with the “Business Can Be Simple” motto. The award presentation was held at Vibhavadee Ballroom, Centara Grand at Central Plaza Ladprao Bangkok.
Canon rolls out RF24-105mm F4-7.1 IS STM, a new compact versatile zoom lens for EOS R system
12 Mar 2020 — Canon rolls out RF24-105mm F4-7.1 IS STM, a new compact versatile zoom lens for EOS R system Canon has strengthened its EOS R series of photography equipment with an addition of the new RF24-105mm F4-7.1 IS STM, a compact and lightweight standard zoom lens for RF mount, with the ability to cover a spectrum of focal lengths from 24mm to 105mm for diverse shooting situations from macro to telephoto as well as video shooting. Providing high image quality, the RF24-105mm F4-7.1 IS STM is equipped with the lead screw STM (stepping motor) for high-speed and smooth autofocus, along with the Dual Sensing IS of up to five stops for still images and Combination IS for video shooting, making it ideal for users who look for a portable premium lens for everyday use. The RF24-105mm F4-7.1 IS STM is significantly lighter and more compact than the previously launched EF24-105mm F3.5-5.6 IS STM, which has the same zoom range. It is 15.2mm shorter and 130g lighter while offering exceptional weight balance with EOS R full-frame mirrorless cameras. The RF24-105mm F4-7.1 IS STM achieves both high image quality and greater compactness thanks to RF mount’s large diameter and short back focus coupled with the use of the rear lens that has larger diameter than the ones in many full-frame cameras’ kit zoom lenses. This standard zoom lens also achieves the top-level AF speed in the RF lens series by optimising the actuator control in addition to the lightweight and small focus lens and the lead screw type STM drive, enabling AF to move quickly and smoothly. Combining the lead screw type STM with the EOS R series Dual Pixel CMOS AF results in a high-speed and high-precision focus drive so that users can capture fast-moving subjects without missing the target moment. It excels at quietness, suitable for shooting stills and movie in quiet scenes. The RF24-105mm F4-7.1 IS STM’s rear lens configuration including the focus group has been optimised. With a minimum focusing distance of 0.2m (extreme wide-angle) to 0.34m (extreme telephoto), users can easily perform close-up and macro shooting with AF. When using the Centre Focus Macro mode with manual focus, the minimum shooting distance (distance from the focal plane to the subject) at the extreme wide-angle is reduced from 20cm to just 13cm with maximum magnification of 0.5x, allowing users to shoot as close as about 2.5cm away from the subject. Macro photography of small objects can be easily performed. Taking advantage of the high-speed communication between camera and lens through the high-performance RF mount, the image stabiliser’s accuracy is improved. The RF24-105mm F4-7.1 IS STM supports the Dual Sensing IS for still image, which detects shaking with a lens-based gyro sensor and the camera’s CMOS sensor image information and more effectively corrects low-frequency shaking such as slow shaking of the body due to breathing. It delivers a maximum of five stops image stabilisation (according to CIPA standard when using the EOS R camera with a 105mm focal length). For movie shooting, the Combination IS applies in-lens Optical IS together with in-camera 5-axis Movie Digital IS to enhance the correction effect. (When using Movie Digital IS, the shooting area will be slightly narrower.) The RF24-105mm F4-7.1 IS STM comes with a switchable focus/control ring. When switched to the “CONTROL” side, functions frequently used in the camera, such as shutter speed and aperture value, can be assigned. Unlike the control ring on other lenses, it makes no clicking sound when rotating. Lens information such as focus, zoom, aperture and IS will be instantly transmitted to and displayed in the camera through the metal RF mount with 12-pin electronic contacts that improve camera-to-lens communication. The RF24-105mm F4-7.1 IS STM standard zoom lens will be available in Thailand in May 2020 at Canon’s authorised distributors nationwide. For more information, visit https://th.canon.