Canon Partners with Thai Football Clubs to
Elevate Sports Photography in Thai League 2025/26
Canon Marketing (Thailand) Co., Ltd., led by Mr. Hiroshi Yokota (4th left), President and Chief Executive Officer, together with Ms. Netnarin Chancharoensuk (5th left), Senior Director - Consumer Imaging Information Product Group, and Mr. Warawut Gosolgitwong (3rd left), Senior Sales and Marketing Manager - Consumer Imaging Information, joined the signing ceremony for the company’s official sponsorship agreement. As part of the partnership, Canon will provide high-performance cameras and photographic equipment to 6 Thai football clubs — True Bangkok United F.C., Ratchaburi F.C., Lamphun Warriors F.C., Nakhonratchasima Mazda F.C. (Swat Cat), Kanchanaburi Power F.C., and Nakhon Pathom United F.C. The equipment will be used to capture images and videos for public relations and promotional activities throughout the 2025/26 Thai League season. The signing took place at Canon’s Head Office.
Supporting football clubs aligns with Canon’s “Kyosei” philosophy—its core principle of living and working together for the common good. The sponsorship extends beyond branding, aiming to foster social development through sports by inspiring young people to think critically, overcome challenges, and reach their full potential. Leveraging Canon’s expertise in still and video imaging, photographers are equipped to capture every match with precision and speed, ensuring no key moment goes uncaptured. This capability also serves as a valuable tool in enhancing gameplay and advancing athletes’ skills.
Building Brand Value Through Sports Sponsorship
“Canon has been committed to support sports events, and these 6 clubs have strong fan bases and significant potential. We want to help elevate the quality of team photography, enhance the image of Thai football, and contribute to society in line with our ‘Kyosei’ philosophy. Sports photography demands not only skill from photographers but also high-performance equipment to capture decisive moments that happen in a split second. Canon is committed to developing technologies that empower photographers to deliver outstanding work and tell the story of the competition with precision. Beautiful images also boost team visibility, help football gain popularity, and inspire fans,” said Ms. Netnarin Chancharassuk, Senior Director - Consumer Imaging Information Product Group of Canon Marketing (Thailand) Co., Ltd.
Collaborating with football clubs underscores Canon’s confidence in the performance of its cameras, with match footage to be featured in each club’s promotional materials. The company’s flagship EOS R1 camera delivers precise, fast, and stable autofocus, paired with a high-performance lenses and sensors, and enhanced by Deep Learning AI to capture every movement with exceptional sharpness.
For beginners and football fans, Canon offers models such as the EOS R7 and the RF75-300mm f/4-5.6 lens, designed for high-speed continuous shooting with fast, accurate focusing—making sports photography more accessible to new users. In addition, Canon has partnered with football clubs to host photography workshops, giving fans and aspiring photographers the chance to test equipment on the field and learn from professionals, helping them gain hands-on experience and develop professional-level skills.
“The private sector plays a vital role in advancing technology and innovation to improve the quality of sports broadcasting and recording—especially in football, where every second counts. Capturing crucial moments requires both skilled photographers and high-performance equipment. Canon is proud to support Thai football. Every image taken with our technology reflects inspiration, determination, and success. We will continue to stand alongside Thai sports to help create the best memories for everyone,” concluded Ms. Netnarin.
Canon’s official sponsorship of 6 Thai football clubs in the 2025/26 Thai League reflects not only its support for the sports industry but also its mission to stand alongside every moment of Thai football’s dedication and success. Fans can enjoy the 2025/26 Thai League season from now until 10 May 2026, and stay updated on Canon Thailand’s latest products and activities via the company’s website and official social media channels.
