Canon Holds Firm as Thailand's DSLR Market Leader
for 17th Consecutive Year, Capturing 51% Market Share
Canon Marketing (Thailand) Co., Ltd. (Canon) maintained its position as the market leader in Thailand's DSLR segment for the 17th consecutive year, boasting a dominant 51% market share last year. In 2024, the company has outlined a strategic focus on developing innovative and advanced photography technologies within the digital camera sector. This strategy aims to reinforce Canon's brand leadership in the DSLR market, align with contemporary content production trends, and fuel ongoing sales expansion.
Canon is renowned for its digital cameras and imaging technology and has long been a globally trusted brand. The company's diverse range of products consistently garners positive feedback from Thai and international consumers. Cementing its market dominance, Canon once again secured the top market share position in Thailand's DSLR category for an impressive 17th consecutive year, spanning from 2007 to 2024.
For 2024, Canon's product development strategy emphasizes innovation, particularly in the advancement of interchangeable lens digital camera technology. This strategy is aimed at expanding the product range to offer consumers options that meet their specific professional requirements. The focus is on supporting the rising trend of content creation across various platforms, alongside professional-grade photography and videography.
Furthermore, Canon is stepping up its marketing efforts to reach a broader consumer base and enhance brand recognition. Highlighting Canon's distinction as the ultimate Hybrid Camera brand renowned for its excellence in still photography and videography, Canon aims to reinforce its leadership in the digital camera market, both in Thailand and on a global scale.