Canon Shakes Up Broadcast and Video Production Market with
New Professional Video Broadcasting Lineup
Expanding professional video portfolio with EOS C400 and EOS C80 Cinema Cameras, along with CN7x17 Cinema Lens.
Canon, a global leader in digital imaging technology, organized a groundbreaking event to energize Thailand's professional broadcast and production industry at the year-end. The Canon Broadcast and Production World 2024 – Over the Imagination event showcased Canon's Professional Video Broadcasting products, offering innovative solutions tailored to live broadcasting and professional video production needs. The event introduced Canon's latest cinema cameras—the EOS C400 and EOS C80— alongside the Cine Zoom Servo CN7x17 KAS T/R1 cinema lenses and professional production equipment. Attendees experienced these professional digital cinema cameras firsthand. The event featured industry experts and partners who shared insights into their experiences with Canon's solutions.
Mr. Hiroshi Yokota, President and CEO, Canon Marketing (Thailand) Co., Ltd., stated, "Today’s video production and live broadcasting demand higher standards, with filming equipment requiring versatility and adaptability to meet the requirements of digital workflows and a broader range of applications. With rising global competition in video content creation, Canon remains committed to developing innovative technology and high-quality products, expanding our camera market across various segments. This year marks a pivotal step for Canon in further penetrating the video camera market. Today's event is packed with cutting-edge technology for true broadcast and production support, poised to serve the future market needs in areas such as Virtual Production, VR Production, AI and robot-assisted video production, studio news solutions, live event and concert broadcasting, complemented by real user experiences shared by industry professionals."
The Cinema Line products on display at Canon Broadcast and Production World 2024 – Over the Imagination include:
- Two new cinema cameras include the EOS C400, a compact, mobile digital cinema camera in the CINEMA EOS series with an enhanced interface, and the EOS C80, the latest EOS Cinema RF-mount model. The EOS C80 offers significant functional upgrades within a compact design, including a stacked CMOS full-frame sensor, 6K/30p recording, fast and accurate Dual Pixel CMOS AF II with human and animal tracking, a 16-stop dynamic range, and a 5-step adjustable ND Filter System, compatible with the Canon Remote Camera Control Application.
- The Canon’s latest CN7x17 KAS T/R1 (17-120mm, RF mount) cinema lens from the CINE-SERVO series. As the first lens to feature the e-Xs V digital drive unit, it offers optimized usability when paired with the new EOS C400 cinema camera, maintaining top-tier optical performance and mobility. The CN7x17 KAS T/R1 lens supports Virtual Production and In-Camera Visual Effects (ICVFX) technology, transferring CV Metadata from the camera and lens to software in real time for a smoother workflow.
- VR Solution, including VR video lenses like the standout RF 5.2mm F2.8L DUAL FISHEYE lens, recognizable by its unique eye-like design. Integrated with the EOS VR system, this dual-lens setup simplifies the VR shooting process, allowing VR video capture with just one mirrorless camera—an advanced innovation from Canon.
The Canon Solution has enhanced work efficiency by integrating various equipment and systems to meet the diverse needs of professional broadcasting and production partners as follows:
- Mo-Sys – Provides essential support for virtual production systems and equipment.
- Thairath – Supports The Palace Studio, offering event venues and virtual production teams.
- LG Electronics Thailand, Business Solution Group – Supplies high-performance LED display screens for virtual production applications.
- Soheto Thailand x Aputure – Presents virtual studio lighting sets, including Fresnel spotlights and INFINIMAT 8x8 feet modular RGBWW LED lights with inflatable softboxes, tailored for professional studio lighting.
- Blackcam Robotics – Provides robot dolly for PTZ Remote Camera and remote broadcasting and control solutions via LiveU's IP Bonded from Smart Broadcast Solution.
- The Digital STM – Supplies essential broadcasting accessories: intercoms, wireless transmission systems, wireless microphones, filters, portable smoke machines, tripods, monopods, memory cards, and monitors.
- Lighthouse – Offers lighting and modular kits, including Butterfly frames (8x8'), Artificial Silk White @ Store, C Stand (Full Set), Master High Cine Stand, 4.5” Griphead, and Sand Bag Types A and B.
The event also features a dedicated zone showcasing products and ecosystems tailored for film production and behind-the-scenes work. With cutting-edge innovations, Canon aims to enhance the viewing experience across all segments, elevating the quality of live broadcasts—from sports and news to various events. Additionally, Canon presents a range of products designed to help photographers enhance the visual appeal and engagement of live broadcasts, TV news reporting, and event coverage. These solutions enable customers to scale their work seamlessly, preparing them to step into the future of video broadcasting.
Official retail prices in Thailand, available from November 2024 onwards:
- Canon EOS C400 (body only): 299,493 baht (Included VAT)
- Canon EOS C80 (body only): 199,900 baht (Included VAT)
- Canon CN7x17 KAS T/R1 (RF): 884,900 baht (Included VAT)
For more product information, visit https://th.canon/en/consumer or contact the Call Center at 02-344-9988, or LINE @canonthailand.
